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• 06.03.08
  Hero for the day? Reetta Merilainen and MyOwnCity… They’re clever, clever people those Finns General, Journalism | (0)

  Never met the woman; never been to Finland - closest I've ever come was a pre-season Norwich City tour to Sweden. But we now have a new hero for the day... Reetta Merilainen, chief executive of Helsingin Sanomat. A heroine of the hyper-local on the back of their site Oma Kaupunki - "my own city"... First credit where credit is due; Stephen Brook, our white WAN man - ttp://blogs.guardian.co.uk/greenslade/2008/06/wan_2008_hyperlocal_thrives_bu.html Reeta's five rules of hyper-local in a mo - first some familiar themes. The use of 'my' - always a winner in this neck of the woods. That appears to be everyone's trend for ...

  Tagged: EveryBlock, Finland, hyper local
  
• 04.28.08
  A first and proper introduction to addiply.com. A DIY classified ads dept for your hyper-local publisher and advertiser alike… Advertising, General, MFW, MLW | (4)

  Apologies for dropping off the radar; had some big and important farewells to do. Anyway, addiply.com. Given our numbers - and our clientele - this is probably not the best place to go fishing for advertising. As we like to be pretty open about these things, with an average daily readership of c60 people and the page impressions to match, it might be a while before we start to rack up our first 50p... But switching over to www.rickwaghorn.co.uk and slapping a big text ads box across the top was never designed to make money; it was always designed as a way for ...

  Tagged: addiply.com, hyper local, MyFootballWriter.com, MyLocalWriter.com, Post Office
  
• 04.24.08
  You either go one of two ways – global or hyper-local. And there’s nothing in-between. Just ask the people of Belper… General, Journalism, MLW | (2)

  There are many a theme that we seem to stumble across and these two pieces return to one of the more familiar - a digital landscape that, to my mind, will be defined by two compelling forces, local-stroke-hyper-local and national-stroke-global. Here's G-Cap Media shifting their radio tents every more into the latter camp... http://www.guardian.co.uk/media/2008/apr/24/gcapmedia.radio ... and from the same Guardian Media page, here's ITN getting in something of a lather about ITV's decision to pull their tanks back off the local news lawns... http://www.guardian.co.uk/media/2008/apr/23/itv.television GCap's decision will hit downtown Loddon; we're part of Radio Broadland, a little local GCap off-shoot; I actually did ...

  Tagged: Addiply, Belper, Deepings, GCap, global, hyper local, ITN, ITV, MyLocalWriter.com, Radio Broadland, Stamford, The Beltway, The Daily Mail, The Guardian, The Telegraph, Trinity Mirror, Washington Post
  

recent posts

• It’s a simple point – one that GMG and their Leeds outpost has just started to prove. It’s always been the little victories… ;)
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• Mr Schmidt is bang on the money – again. The trick may well be to let people personally organise the ‘news’ that really matters to them…
• Five slides with no story attached; for that, you’ll all just have to use your imagination…
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• DMGT appear curiously at ease with central Government ad spend going down the proverbial toilet; fine, in which case give those last pennies to every Josh we can find