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• 03.20.08
  Dear Luca, Something for you to ponder out there in local land – the PPM model. Advertising, General | (1)

  I'm sure our Luca's sick and tired of people having a pop and I'm not about to re-visit that Ersnt & Young report; I'll let these boys do that - http://adrianmonck.blogspot.com/2008/03/can-consultants-save-national.html and, whilst you're there, http://virtualeconomics.typepad.com/virtualeconomics/2008/03/solets-demolish.html. And I was thinking about this the other day as we started to wander our way around this whole local advertising thing. Because the other model that appears to have slipped under the Ernst & Young radar is PPM. Has anyone actually done PPM yet? It's pay-per-month. It's very simple. Me and/or Kev wander into a local advertiser and, say, 'Here you are, fella, give us a ...

  Tagged: Adrian Monck, Advertising, Ernst & Young, Jeff Jarvis, Seamus McCauley
  
• 03.19.08
  Of water lilies and long tails; of triangles and a report by Ernst & Young… Advertising | (4)

  We haven't mentioned banks yet. We will. But on one of my little forays down to London, a mate of mine who helped me unearth Mexican Kev's missing 'millions' from somewhere in mid-banking Atlantic introduced me to one of his best 'blue sky thinkers'. Nice lad, to be fair. And you could see he was Mr Blue Sky from the moment you walked into this open plan office. He was the one afforded enough space for a putting machine. Anyway, I did the Mark I water lilies and long tails at him; he then did nice triangles at me. Speaking to Kyle of www.scunnered.com ...

  Tagged: Ernst & Young, JEECamp, Virgin Wines
  

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