Category Archives: Advertising

An open letter to Sir Tim and his new best pals at Vodafone: One way in which we might empower Africa to pay their own way web-wise…

Like the rest of modern humanity, I’ve long walked in the shadow of Sir Tim Berners-Lee.
Our paths almost crossed in Vegas one-time as a combination of MyLocalWriter and Addiply made it to the final round of the 2008 Knight News Challenge only to be pipped at the post by Sir Tim and Martin Moore with [...]

One tiny, little milesone on the streets of Lichfield this evening; perhaps we don’t all need to bow to our former masters, pay rent to our lords…

It has always been the little victories that mean so much more around here.
One happened tonight in the City of Lichfield.
Here it is… http://thelichfieldblog.co.uk/2010/03/18/council-leader-concerned-by-plans-for-new-rail-line-through-lichfield/
You have to scroll down to see it. But it’s the banner ad. For these boys… http://www.lichfieldpc.co.uk/
A computer shop in Lichfield.
Run, I believe, by a lad called Nick Brickett. Who, I suspect, [...]

Selling advertising has always been a people thing; its what ad reps did; they gave ’selling’ a human touch. And nothing’s changed…

We have, for quite some time now, been treading a similar path to MrG.
Only difference being that whilst Google’s road forward is a ten-lane LA highway; ours is far more of an ill-trod, mountain path.. with little more than one hardy, Himalayan goat to have gone before us.
And we tend to keep our gobs shut; [...]

Fascinating to watch the rise of ’sociable media’ – of which Totnes Monster and coffee shop Hayley are a proud part…

It’s been a while; been ‘on the road’ of late… jobs to do, people to see, family to bury…
All of which means that I’ve missed much of the ‘buzz’ that accompanied Google’s latest concoction; stepping onto the social media toes of both FaceBook and Twitter. Or not, as the case may be.
I have to be [...]

Making Mr Hunt’s vision of city-based TV stations flesh will take a large dollop of networked thinking: a few random thoughts from GMG’s Oxford gig… mycity.tv and all that.

I guess as very much the new boy of the party, it’s rather beholden on me to add my thoughts regarding events of last Thursday and GMG’s Oxford Media Convention 2010.
And if the thoughts that follow initially appeared somewhat at odds and unconnected, apologies; I think there’s a link there somewhere.
Just.
Given the still-fledgling state of [...]

As has been said before, events in the North-East make for compelling viewing this spring. Is the JP pay-wall about to succumb to the bigger picture in those wild and disputed border lands?

It is not exactly rocket science to figure that we might have an interest in all things North-East this spring.
As has been muttered before in these parts, there is much to keep an eye on in and around the valleys of Tyne, Tees and Wear.
The arrival of the impressive-looking http://www.hohound.co.uk/ over the forthcoming days merely [...]

Can we join the dots in Digital Britain; mine a small pot of gold at the end of the local rainbow? Well, maybe. Look above you…

Keen observers of this particular blog – and we use the plural cautiously – may have noted a subtle change of late.
We now boast a banner ad. Gone are the five Addiply text boxes that used to adorn the top of this page; never one to practice what he preaches, I’d been a bit tardy [...]

As I look at the new pay-wall that Johnston have erected around the Northumberland Gazette, you do begin to wonder…

As one or two of you might know, we have developed something of an interest of late in events in Northumberland.
There is, after all, a chance that the initial contours of the UK’s new media landscape might be drawn out in the rolling vales beneath Hadrian’s Wall…
http://outwithabang.rickwaghorn.co.uk/?p=331
Today and Johnston Press boldly went where few weekly [...]

If anyone wants to know where the future of the UK’s new media landscape will be forged and decided, it’ll be in the North-East of England. Starting on Monday.

Whether by accident or design, the North-East of England is a very interesting place to be now media-wise.
That particular penny has taken a little while to drop, but events of the last 36 hours have only strengthened my feeling that over the course of the next 6-9 months, Newcastle, Sunderland and the great English-Scottish borderlands [...]

The more I see, the more I know… do I start to understand? That part of our future might not be networks, but glass silos?

‘The more I see, the more I know; the more I know, the less I understand… (P Weller, Changing Man)
So, Twitter lists.
Apologies; this involves a little story.
As the more Addiply-aware of you will have, hopefully, twigged we now have a little thang going on with the good people of TrinityMirror and their far-flung North-East, hyper-local [...]

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