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• 08.29.10
  If we are, indeed, to let 1,000 Personalised Newspapers bloom perhaps there are better ways of monetising My #Loddon Daily Advertising, General, Journalism | (2)

  Sometimes I readily recognise I need to get out more. And tonight is one of those nights. But then have you seen the weather in Norfolk? So I end up wandering round the Twitter-verse and stumble across people citing Addiply as part of their 'Daily Newspaper'... stand up and be thanked, @Dazzx and @E11ie5 among others. And I'm a little intrigued. So, I do my own. The Ricky Daily. Out of my @addiply account and... Hey presto... out pops a newspaper-like thing that contains all manner of Twitter goodness. It also has a Twitter feed. And the ability, likewise, to build a 'Daily Newspaper' around a #-tag. This we ...
• 08.28.10
  This weekend, all eyes are on BBC vs Sky; round two. Maybe more eyes should be on STVLocal. That’s interesting… Advertising, General, Journalism | (0)

  From a distant vantage point here in deepest Cringleford, it is often difficult to judge just *how* important certain launches are... certainly as far as what-was-once-our-audience are concerned. You can get a sense of 'milestone' moments, but unless these events are actually rolling out among your friends and neighbours, it is hard to assess their impact. So, for example, I don't live in the 'burbs of Washington. I don't know how that 'community' is taking to www.tbd.com - the latest and, arguably, most ambitious hyper-local start-up in the US; one that clearly intends to reach out the hand of collaboration to 16o neighbourhood bloggers... which, to ...
• 08.17.10
  If Starbucks are building localised doorways and channels through their coffee shops, can’t we do the same into rural communities? Advertising, General, Journalism | (1)

  Not for the first - nor, I suspect, the last - I have to give a hat-tip to the young tyro that is The Guardian's Josh Halliday. Not just for a spotting a very interesting new development in the distribution of hyper-local news, but then to have the nous to put two and two together and get two, potential pieces of the jigsaw to 'fit'. This was the piece that he spotted; Starbucks plan to deliver hyper-local news based on their network of local coffee-shops - all, of course, now wifi enabled. This was the piece...  http://www.editorsweblog.org/multimedia/2010/08/_starbucks_is_thinking_global_but_acting.php And this was the Tweet that followed... Editors Weblog: ...
• 08.15.10
  OK, as austerity bites ever deeper into our daily lives lets go round this block again: planning application or lollipop lady? Advertising, General | (0)

  Not for the first time, I defer to Pete Kirwan and his analysis of how the local newspaper ad market is currently faring. http://blogs.pressgazette.co.uk/mediamoney/2010/08/13/ad-revenue-recovery-different-strokes-for-different-folks/ Quite what term anyone would use in the PR corridors of Trinity, Johnston, Archant et al to describe such 4% YOY declines is another matter; 'robust' is often thrust to the fore... as in 'a robust performance in the face of the on-going tough economic conditions...' That kind of thing. Me? I think 'wary' would be my choice adjective for this moment in time; wary of just what the autumn 'spending' review might bring in the current climate as ...
• 08.01.10
  The genius that is Google is not in doubt; not up for debate or question. But ‘It’s complicated…’ as FaceBook would say. Advertising, General | (0)

  I don't do numbers; never have. And, if truth be told, I suspect I never will. So I am therefore very loathe to draw any grander commercial conclusions from our little foray into West Yorkshire on the back of The Guardian's 'Local' experiment in Leeds. But last week's post sparked an interesting debate about advertising relevance and reward; which is why - in part - I thought I'd make a return to the subject tonight. Put it this way; we don't often get ten comments... http://rickwaghorn.co.uk/2010/07/28/its-a-simple-point-one-that-gmg-and-their-leeds-outpost-has-just-started-to-prove-its-always-been-the-little-victories/ Anyway, irrespective of the commercial conclusions anyone upstairs at King's Place might care to draw from one, tiny little ...
• 07.28.10
  It’s a simple point – one that GMG and their Leeds outpost has just started to prove. It’s always been the little victories… ;) Advertising, Journalism | (13)

  Apologies. We have been blog-lite of late. For many a reason, we've been a bit head down recently; scrabbling about with this presentation and that. Anyway, this event managed to slip by without too much fanfare... http://www.guardian.co.uk/leeds It's the noticeboard bit; down and to the right. There... :) It has two Addiply ads. Now filled. By local, Leeds punters. And as you can see, both are paying a tenner a week for the privilege. Or rather they were; the next advertiser will need to find 15 notes to oust the pair out of their chosen slots. There's a bid model at work. Those two agreed to a tenner ...
• 06.21.10
  A live London Underground map sets the data miners’ hearts a-racing; for me, however, there are richer seams to be mined deep underground… Advertising, General, Journalism | (0)

  There was little or no doubt what caused many a Twitter heart to flutter today and that was this... http://traintimes.org.uk:81/map/tube/ It is a 'live' map of the London Underground. If you look at the little multi-coloured flags for long enough, you will see that they do indeed move. You are watching tube trains shuttling between London Underground stations in real time. And for many this was another 'Wow!' moment; proof positive that the data miners are going to rule the world; they are the ones that - in certain eyes - deliver the real gold. Further proof that anything that combined a map with data ...
• 06.12.10
  Why, IMHO, 81 into MyCornwall.TV and YourNorwich.TV won’t go; whatever Messrs Parry and Shott think, the answer to local ‘TV’ will bubble up from below… Advertising, General, Journalism | (3)

  There are many, many reasons why this caught my eye this week.  www.MyCornwall.TV  First things first. It only actually caught my eye courtesy of Mr Will Perrin; who tweeted it out with due reference to '#ifnc' on whose 'beauty panel' he sat and the news of whose demise came as no great shock to anyone last Tuesday.   As in the demise of the 'Independently Financed News Consortia' as opposed to Mr Perrin; he, last time I looked, was alive and kicking and still talking about local.   We, of course, had our own reasons to follow the fate of the IFNCs with particular interest; with ...
• 05.29.10
  DMGT appear curiously at ease with central Government ad spend going down the proverbial toilet; fine, in which case give those last pennies to every Josh we can find Advertising, General, Journalism | (1)

  Like many of us, I've long been an admirer of what a certain Sunderland student has done in terms of his final year project. If ever there was one person who took C Shirky's words to heart and experimented like his little life depended on it, then its Josh Halliday. It therefore came as no surprise to find Master Halliday being the first person to whip Addiply's new MPU ad panel off the shelf and drop it into www.SR2blog.com. Others might feel their way gently into this whole 'richer media' landscape. Not Josh. He grabbed the bull by the horns and made his www.SR2blog.com capable of hosting video ...
• 05.17.10
  Five months from that Oxford gig and I’m ever more convinced you can make Jeremy Hunt’s vision of city-based TV stations flesh. Even as the axe begins to fall… Advertising, General, Journalism | (0)

  As world and his wife waits to see where the first of the new Chancellor's cuts will come on Monday - £6 billion-worth, to be precise - we lost an important advertiser on MyFootballWriter.com the other week. They have, in fairness, been replaced by another important advertiser; so all is not wholly lost. But both serve something of a purpose as we all try and figure how to make the numbers work once Mr Osbourne goes to work. So after the better part of three years working with Golley-Slater and the British Army, this week we welcomed Great Yarmouth and Waveney NHS ...

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recent posts

• If we are, indeed, to let 1,000 Personalised Newspapers bloom perhaps there are better ways of monetising My #Loddon Daily
• This weekend, all eyes are on BBC vs Sky; round two. Maybe more eyes should be on STVLocal. That’s interesting…
• The Children will indeed inherit this digital Earth of ours; ‘TV’ will be a play thing in the palm of their hand…
• If Starbucks are building localised doorways and channels through their coffee shops, can’t we do the same into rural communities?
• OK, as austerity bites ever deeper into our daily lives lets go round this block again: planning application or lollipop lady?
• The genius that is Google is not in doubt; not up for debate or question. But ‘It’s complicated…’ as FaceBook would say.
• Give people the tools and they will build… if Cameron’s ‘Big Society’ is to be made flesh, we have to look to the heavens. To the wifi clouds above our head.