This, I promise, is going to be short and sweet; much of our DestinationLocal thinking can now be found over here… on www.21vc.co.uk
But that, above, is the first ‘throw’ at building a portal play in which we might first house and then nurture a ’21st Century Village Correspondent’. Or rather my first throw; done off a PowerPoint deck. It has not anyone who knows what they are doing design-wise touch it.
All I really wanted to achieve was a sense of the functionality that we can bring to bear into that space; and maybe a brief to make the ‘channels of content’ Filofax in style.
But for me, personally, it is an interesting moment; one of those ‘Put up, or shut up!’ opportunities.
I’ve long muttered about the whole ‘Starbucks Model’; whether we couldn’t replicate what one coffee shop does for one, rural community.
This was written in the summer of 2010; two, long years ago now.
It needed a huge amount of planetry alignment for Jupiter to meet Mars to meet Uranus over one, small village in Norfolk, but between the four of us – me, NESTA, the Bishop and Ben – we can now see what may or may not work if we follow Eric Schmidt’s dictum to build stuff that is ‘mobile, social and local’.
It is still, clearly, very much a work in progress.
But the basic elements are there, I hope. The ability to manage both top down national ads and bottom up local ads… the ability to run a pure, no-nonsense classifieds play out of the Addiply API… and now to over-lay a local text ad across a local piece of video.
That’s interesting – are we, by default, building Parish ‘TV’; but deploying the church tower as our TV mast?
And, of course, here comes the Diocese of Norwich, getting on with building a rural broadband network as BT, BDUK and Norfolk County Council – in common with nigh-on every other rural county in the UK – twiddle their thumbs and wait for state aid rulings, demand surveys, etc, etc.
And all the time leaving my son’s ability to engage with this digital world of ours hanging by the slenderest of copper threads.
‘Learn’ will be where the schools can come out to play; show us what you’ve done in Media Studies this week; drop your moby interview with the Vicar into that space – per-lease, don’t stick a newspaper page lay-out onto the classroom wall…
And so, hopefully, it will go on; trying to find that hyper-local and rural connection gold in, thus far, an unrelenting sea of 20th Century green.
Be fun, I hope.