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October 2009

The Archives

• 10.30.09
  The more I see, the more I know; the more I know, the less I understand… (P Weller, Changing Man). This, however, I do understand… Advertising, General, Journalism, MFW | (0)

  Mr Matt Waring and I have yet to come up with a catchy name; but we're pondering doing our own conference thing come the New Year. But it'll have something to do with elephants. As in the big one in the room. The one no-one really likes to mention. I suspect, like most good ideas in the history of www.myfootballwriter.com/norwichcity and www.addiply.com inspiration will only come via a spot of lubrication. But, anyway, the point is that we are beginning to think that it is high time we started to address said elephant in room and, grabbing the bull by both horns, ask ...

  Tagged: Addiply, MyFootballWriter.com, TheLichfieldBlog
  
• 10.14.09
  OfCom sees grassroots journalism underpinning a thriving community media sector? Fine, now put your money where you mouth is. On the streets of Alnwick, Ashington, Amber… Advertising, General, Journalism | (0)

  It's been a while. Apologies. Had jobs to do; people to see. Suffice to say that last week was 'one for the album'; but for the likes of 'Mr Darcy', AJ, Yvonne, Jas and everyone else on the ITU Dept at the N&N the Old Dear wouldn't be propping herself up in bed this morning, reading her copy of The Times. Anyway, in amidst all such dramas, Addiply took another small step in an interesting direction when we launched out of 22 of TrinityMirror's hyper-local sites in the North-East. I can now let Patrick explain... http://paidcontent.co.uk/article/419-a-local-ad-network-for-local-people-addiply-raises-its-hand/ Or, indeed, Laura...� http://www.journalism.co.uk/2/articles/536095.php On a street level, it means that ...

  Tagged: Addiply, OfCom, Sly Bailey, TrinityMirror
  

recent posts

• If we are, indeed, to let 1,000 Personalised Newspapers bloom perhaps there are better ways of monetising My #Loddon Daily
• This weekend, all eyes are on BBC vs Sky; round two. Maybe more eyes should be on STVLocal. That’s interesting…
• The Children will indeed inherit this digital Earth of ours; ‘TV’ will be a play thing in the palm of their hand…
• If Starbucks are building localised doorways and channels through their coffee shops, can’t we do the same into rural communities?
• OK, as austerity bites ever deeper into our daily lives lets go round this block again: planning application or lollipop lady?
• The genius that is Google is not in doubt; not up for debate or question. But ‘It’s complicated…’ as FaceBook would say.
• Give people the tools and they will build… if Cameron’s ‘Big Society’ is to be made flesh, we have to look to the heavens. To the wifi clouds above our head.