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September 2009

The Archives

• 09.30.09
  Part of an answer, for me, is something simple, rewarding and available in three clicks. Part of every answer, however, will be collaboration between big media and small Advertising, General, Journalism | (1)

  There have been several interesting posts of late; all of which on their own merited deeper consideration in this neck of the woods. Alas, my time hasn't been wholly my own of late; only kid duties have called. But this was great; like really great... http://blogs.journalism.co.uk/editors/2009/09/29/mtc09-moritz-wuttke-dont-rely-on-google-and-develop-your-own-adsense/ Because the author - in this case Moritz Wuttke - was delivering the same message to the same audience [the World Association of Newspapers] as Matthew Buckland was earlier this spring; namely that newspaper publishers had to start thinking outside the Google box; that maybe AdSense wasn't doing them any favours... In short, Matthew Buckland was describing www.addiply.com in ...

  Tagged: addiply.com, David Cohn, Google
  
• 09.22.09
  Welcome to the world according to OfCom and Oliver & Ohlbaum… and the world that, I suspect, Mr Rusbridger sees… Advertising, General | (0)

  As news emerged today that three more weekly titles were off to meet their maker... http://www.guardian.co.uk/media/2009/sep/22/trinity-mirror-weekly-closures .. it was re-assuring to discover that OfCom were there to be found with their finger precisely on the beating pulse of this regional media nation of ours... This is a particularly fascinating and insightful document... one to be pondered at length if it is now to form a bedrock of OfCom policy going forward; which - you would like to presume - it will given that the over-burdened and invariably under-whelmed UK tax-payer has just funded said masterpiece. http://www.ofcom.org.uk/research/tv/reports/lrmuk/ When in doubt, tis always a good time to ...

  Tagged: Addiply, Alan Rusbridger, GMG, OfCom, Trinity Mirror
  
• 09.20.09
  For me, the choice is simple… Either you give people the chance to place an ad themselves or you let others put a bag on your head… Advertising, General | (0)

  It is a block that we walked around many moons ago... http://outwithabang.rickwaghorn.co.uk/?p=100 And in the 15 months since, my knowledge of all things SEO hasn't improved. I remain pretty wedded to this notion that if the content is good enough, your community will find you; you'll find a place around their campfire provided you add something of relevance and interest to their conversation on a regular basis. ... that and the fact that I had neither the will nor the simple wherewithal to pay anyone to optimise my site on a regular basis in the hope that I would somehow look that much ...

  Tagged: Addiply, Google
  
• 09.11.09
  If you don’t ask, you don’t get… right? OK, here we go… Dear Mr Twitter… Advertising, General | (0)

  If you don't ask a question, you'll never get an answer... So on the back of today's news that Twitter were starting to open up their terms of service - and that the 'a' word was starting to cross their mind - so I figured I'd ask a question. About advertising. And could we do it? You know, run a strip of Addiply off a Twitter page... Bollo*ks to it... They can only say 'No'. Subject: Advertising.... on Twitter... Addiply... self-serve DIY... Ashton Kutcher... Date: 11/09/2009 12:45:00 GMT Daylight Time From: RickWaghorn Reply To: To: partner@twitter.com Chaps, My name is Rick Waghorn; I run a clutch of new media 'thangs' off my kitchen ...

  Tagged: Addiply, Twitter
  
• 09.08.09
  Why I agree and disagree with the Queen of Hyper-Local. Our future can be as part of a network… but one that works from the streets up, not from the top down… Advertising, General, Journalism | (0)

  I transcribe this only for the hard of time... But, natch, for those with more time than most on their hands, we link... http://www.guardian.co.uk/media/organgrinder/audio/2009/sep/07/media-talk-usa-podcast-hyperlocal-journalism The fact that one of Jeff Jarvis' guests is Debra Galant 'the Queen of Hyper-local' via her www.baristanet.com site sparked an interest; as, of course, did the subject matter - whether ultra-local might prove to be a panacea for media's many evils. Is this the light at the end of the tunnel? It is all engaging stuff; but my interest really perks up c8 minute mark by when Jeff has already laid out some of the landscape... that our future ...

  Tagged: Addiply, Google, Jeff Jarvis
  
• 09.07.09
  Old chestnut, but an important leap to make. We’re not that special any more; we have make our own ends meet; we have to learn to sell… Advertising, General, Journalism | (1)

  I must work on a new intro, but this is interesting... http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=44242&c=1 Not the fact that NewsQuest is now heading into the world we tend to call 'hyper-local'. Every man and his NYT dog is now looking for a hyper-local 'Patch' to call their own. No, what's interesting is the range of new 'skills' that NewsQuest appear intent on arming the next generation of small-market-town correspondents with... 'Each of these new sites will be staffed by members of the communities they serve with recruits given training in photography, story structure and use of the each websites content management system. 'The local correspondents, who are expected ...

  Tagged: Addiply, Berkeley, Newsquest
  

recent posts

• It’s a simple point – one that GMG and their Leeds outpost has just started to prove. It’s always been the little victories… ;)
• The future provision of local news in the UK heads deep, deep into the long grass. Olympics first peeps, your survival later…
• Mr Schmidt is bang on the money – again. The trick may well be to let people personally organise the ‘news’ that really matters to them…
• Five slides with no story attached; for that, you’ll all just have to use your imagination…
• A live London Underground map sets the data miners’ hearts a-racing; for me, however, there are richer seams to be mined deep underground…
• Why, IMHO, 81 into MyCornwall.TV and YourNorwich.TV won’t go; whatever Messrs Parry and Shott think, the answer to local ‘TV’ will bubble up from below…
• DMGT appear curiously at ease with central Government ad spend going down the proverbial toilet; fine, in which case give those last pennies to every Josh we can find