Out With A Bang

Not for the first time, this has Kyle’s finger-prints on; his helping hand… though others had a hand in its transportation, its distribution – not least, of course, Pat Phelan.

http://patphelan.net/gary-vaynerchuk-lunatic-or-visionary/

The original is on the man’s own blog…

http://garyvaynerchuk.com/

And the more you watch either version, the more Mr Phelan is spot on. It is Joe Pesci.

Who has long made a slice of Internet TV history his own with this http://tv.winelibrary.com/ … which has long ago featured high on Mr Jarvis’ thoughts on the future of media; he is clearly one step ahead of our old friend BackPackDave08; another compelling example of why traditional TV is falling apart at the seams.

The guy’s a web natural. And we’re his broadcasters. Me, Kyle, Pat Phelan…

But as mesmerising as his machine-gun delivery is, the content is still king. What he’s saying is spot on – or, hopefully, is for anyone who thinks there might be a future in empowering niche publishers to source niche advertising themselves.

Or rather not to leave themselves wholly beholden to You-Know-Who; that there might be room in that particular market-place for one or two, admittedly home-spun others.

Because if that’s where the Gucci’s of this world are really head as the squeeze really tightens – off the back page of the New Yorker magazine and onto wrist watch blogs the world over, then hopefully someone like, say, Brittany Ferries will drop their double page spread in any glossy, UK mag you might like to mention and will drill their highly-targetted ad spend down into, say, various, little blog-based communities of ex-pats living the French life in France.

People who clearly do make the Channel crossing on a regular basis – as opposed to the rest of us that just dream about it.

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