Comments on: If the economy of the web forces us to all cut our cloth accordingly, the list of job requirements will go further than that… http://rickwaghorn.co.uk/2008/10/06/if-the-economy-of-the-web-forces-us-to-all-cut-our-cloth-accordingly-the-list-of-job-requirements-will-go-further-than-that/ It's where Rick Waghorn lives Sun, 21 Mar 2010 15:06:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: NC http://rickwaghorn.co.uk/2008/10/06/if-the-economy-of-the-web-forces-us-to-all-cut-our-cloth-accordingly-the-list-of-job-requirements-will-go-further-than-that/comment-page-1/#comment-501 NC Sun, 01 Feb 2009 20:30:15 +0000 http://outwithabang.rickwaghorn.co.uk/?p=153#comment-501 All advances in the technology used to produce papers has led to the loss of departments and jobs. Subs will go the way of comps. It's inevitable as newspapers move over to the next generation of content management systems. All advances in the technology used to produce papers has led to the loss of departments and jobs.

Subs will go the way of comps. It’s inevitable as newspapers move over to the next generation of content management systems.

]]> By: Model for the 21st century newsroom pt.6: new journalists for new information flows | Online Journalism Blog http://rickwaghorn.co.uk/2008/10/06/if-the-economy-of-the-web-forces-us-to-all-cut-our-cloth-accordingly-the-list-of-job-requirements-will-go-further-than-that/comment-page-1/#comment-500 Model for the 21st century newsroom pt.6: new journalists for new information flows | Online Journalism Blog Thu, 04 Dec 2008 08:33:31 +0000 http://outwithabang.rickwaghorn.co.uk/?p=153#comment-500 [...] strategy of many news organisations so far has been to simply require existing journalists and editors to do more - to make videos and podcasts, take photos and write blogs; to scour social networks and forums and [...] [...] strategy of many news organisations so far has been to simply require existing journalists and editors to do more – to make videos and podcasts, take photos and write blogs; to scour social networks and forums and [...]

]]> By: James Rudd http://rickwaghorn.co.uk/2008/10/06/if-the-economy-of-the-web-forces-us-to-all-cut-our-cloth-accordingly-the-list-of-job-requirements-will-go-further-than-that/comment-page-1/#comment-499 James Rudd Thu, 09 Oct 2008 08:24:36 +0000 http://outwithabang.rickwaghorn.co.uk/?p=153#comment-499 I think the bullet pointed list is fairly typical of the requirements of a DIY publication - and if you look only at the web without any paper publishing back up there are three main things you need. Visitors to the site (readers) Quality content, or at least content that visitors will return for Advertising to target the visitors In reality the order becomes Content Visitors Advertising It is also worth remembering that the web is not free and DIY publishers should be aware of proper insurance, hosting fees and the need to store the inevitable volume of photography and video footage I have to say I think this is easier done in the DIY world that it is in the corporate world - there is a risk of too many meetings and middle management interfering. Another point is that it soon becomes apparent that, for example, photography is not as easy as it looks - the loss of skills in any area will be a detriment to all, look what happened when we lost the tipsotters. Only 20 odd years later are some papers getting back to par. I think the bullet pointed list is fairly typical of the requirements of a DIY publication – and if you look only at the web without any paper publishing back up there are three main things you need.

Visitors to the site (readers)
Quality content, or at least content that visitors will return for
Advertising to target the visitors

In reality the order becomes

Content
Visitors
Advertising

It is also worth remembering that the web is not free and DIY publishers should be aware of proper insurance, hosting fees and the need to store the inevitable volume of photography and video footage

I have to say I think this is easier done in the DIY world that it is in the corporate world – there is a risk of too many meetings and middle management interfering.

Another point is that it soon becomes apparent that, for example, photography is not as easy as it looks – the loss of skills in any area will be a detriment to all, look what happened when we lost the tipsotters. Only 20 odd years later are some papers getting back to par.

]]> By: Sam Shepherd http://rickwaghorn.co.uk/2008/10/06/if-the-economy-of-the-web-forces-us-to-all-cut-our-cloth-accordingly-the-list-of-job-requirements-will-go-further-than-that/comment-page-1/#comment-498 Sam Shepherd Tue, 07 Oct 2008 21:18:36 +0000 http://outwithabang.rickwaghorn.co.uk/?p=153#comment-498 I completely agree. With some sadness, because I too am a sub, and I don't want to see it as a craft, downgraded. But the truth is we're all going to have to be multi-skilled - and in my experience, advertising staff are no more web-savvy than the rest of the people who've worked in the print industry for years. It's the webheads (for want of a bette phrase) who are thinking about new and innovative way of making money online while the advertising departments still sell web ads as add-ons with the printed product. They're not thinking about the new options the web provides, just like many journalists haven't or don't think about the opportunities for them. So who so we want securing our financial future? I'd say having at least some idea of a business strategy is vital... even if you don't expect to need it yet I completely agree. With some sadness, because I too am a sub, and I don’t want to see it as a craft, downgraded.
But the truth is we’re all going to have to be multi-skilled – and in my experience, advertising staff are no more web-savvy than the rest of the people who’ve worked in the print industry for years.
It’s the webheads (for want of a bette phrase) who are thinking about new and innovative way of making money online while the advertising departments still sell web ads as add-ons with the printed product.
They’re not thinking about the new options the web provides, just like many journalists haven’t or don’t think about the opportunities for them.
So who so we want securing our financial future? I’d say having at least some idea of a business strategy is vital… even if you don’t expect to need it yet

]]>