Much has already been made of the Daily Express’ decision to slash away at its cost base by asking its reporters to place their stories on the pages themselves – in an instant wiping out the sub-editors’ craft.
Self-written, self-subbed pages – that’s the future, say the suits. Before introducing the nice man from Sweden whose new, multi-platform CMS system can make it all happen…
Clearly what’s good enough for Richard Desmond is good enough for the Epping Forest Gazette – and, indeed, reportedly the Welwyn & Hatfield Times as Archant mirrors Newsquest’s thinking in multi-skilling and multi-tasking their local news reporters for this new digital world.
What’s interesting is the job descriptions that follow in technology’s wake; there are 300 journalists across the Midlands already applying for a job with the word ‘multi’ well to the fore… many, many more will be asked to follow suit as the suits upstairs desperately seek to match revenue to editorial process.
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=42169&c=1
To quote Patrick’s story…
“The job description for Newsquest London’s new senior multimedia journalist position includes the following points:
- Editorial duties…including writing, uploaiding, editing, subbing, photography and video.
- Maintaining a presence in local communities while meeting changing content and production demands.
- Contribute fully to productitivity of editorial team, regularly contributing ideas and subjects for multimedia content including news, features, photographs, picture galleries, videos, blogs and campaigns.
- To act as mentor to trainee journalists and perform duties of other editorial managers on a temporary basis.
- To demonstrate knowledge of the area, local issues and key influencers.
- To engage with an expanding network of contacts.
- To actively encourage community generated content in print and online, including blogs, commmeents, videos and photographs.
- To attend a variety of events, including evening and weekend events where appropriate.
- To ensure that all relevant benchmark and productivity targets are met consistently.
- To respond quickly, with multimedia options considered, to breaking news stories in or out of office hours, either personally or by alerting the relevant manager.
- To consistently demonstrate advanced subbing, design and production-related skills.
- The job description adds: “This job description summarises the main aspects of the job, but does not cover all the duties that the jobholder may be required to perform…It is not intended to restrict the scope of the job, but clearly to define its starting point.”
Given my Mrs is a sub-editor, the potential demise of her noble craft is a subject dear to her heart. But having been a senior news and court reporter for some eight years before that, she kind of figured that she might – just – be able to cover most bases. Just.
She is, after all, the one in our house that uploads the latest pictures of his lordship onto the PC.
There is, however, a bigger point to this. Indeed, a slightly scary point.
Because I’d agree with them. The suits, that is. For that list may well be only the ’starting point’. Particularly on any local ‘beat’ envisaged – and, potentially, enabled – by MyLocalWriter.com.
For if the future provision of local news is destined to return to a cottage industry – http://outwithabang.rickwaghorn.co.uk/?p=30 – which is, after all, what MyFootballWriter has been over the last two years, then that job description actually doesn’t go far enough…
For the numbers may yet prove to be such that cutting your cloth accordingly wipes out the advertising department as well – over and above the subs desk, the picture desk, the letters page, the listings page, etc…
All of whom could be about to meet their maker as we desperately scramble to make the sums work; to work according to what little cloth the web actually leaves us.
So, to my mind, that already epic job description misses out the bit about ’sourcing and servicing the local advertising community… invoicing advertisers on a 28-day basis… chasing up late payments… approving advertising artwork, etc, etc…
Because that may well have to be part of our future too; certainly if anyone fancies earning even half a living from this new cottage industry of ours.
The end result? That we’re damned to becoming just a digital jack of all journalistic trades; haunted by the fear that we will end up mastering none.
Faint hearts need not apply.
I completely agree. With some sadness, because I too am a sub, and I don’t want to see it as a craft, downgraded.
But the truth is we’re all going to have to be multi-skilled – and in my experience, advertising staff are no more web-savvy than the rest of the people who’ve worked in the print industry for years.
It’s the webheads (for want of a bette phrase) who are thinking about new and innovative way of making money online while the advertising departments still sell web ads as add-ons with the printed product.
They’re not thinking about the new options the web provides, just like many journalists haven’t or don’t think about the opportunities for them.
So who so we want securing our financial future? I’d say having at least some idea of a business strategy is vital… even if you don’t expect to need it yet
I think the bullet pointed list is fairly typical of the requirements of a DIY publication – and if you look only at the web without any paper publishing back up there are three main things you need.
Visitors to the site (readers)
Quality content, or at least content that visitors will return for
Advertising to target the visitors
In reality the order becomes
Content
Visitors
Advertising
It is also worth remembering that the web is not free and DIY publishers should be aware of proper insurance, hosting fees and the need to store the inevitable volume of photography and video footage
I have to say I think this is easier done in the DIY world that it is in the corporate world – there is a risk of too many meetings and middle management interfering.
Another point is that it soon becomes apparent that, for example, photography is not as easy as it looks – the loss of skills in any area will be a detriment to all, look what happened when we lost the tipsotters. Only 20 odd years later are some papers getting back to par.
[...] strategy of many news organisations so far has been to simply require existing journalists and editors to do more – to make videos and podcasts, take photos and write blogs; to scour social networks and forums and [...]
All advances in the technology used to produce papers has led to the loss of departments and jobs.
Subs will go the way of comps. It’s inevitable as newspapers move over to the next generation of content management systems.