Monthly Archives: September 2008

Nothing more for us to add. It’s Craig’s baby now.

Here we go, Craig’s ‘pitch’ to his potential advertisers…
http://www.thisfrenchlife.com/thisfrenchlife/2008/09/new-advertising.html
His words, not mine. Just as that opportunity to regulate, source, promote and monetise his own self-published site is now his too…

Here we go… Our little baby Addiply suddenly comes of age. Fancy a holiday in Perigord anyone?

If this blog could just do a little audio, what you’re now reading would be a drum roll… that and another big thanks to our Ian who has been fiddling underneath the old www.Addiply.com bonnet this weekend to get our little local/niche advertsing network baby up to the stage where….
… OWAB’s long-time pal Craig McGinty [...]

At last, a VC asking our kind of questions… to which, one of these days, we hope to offer some of the answers

I stumbled accross Paul Fisher’s blog for reasons that shouldn’t take too much working out; he’s a VC in a field into which our thoughts on Addiply seeks to stumble…
They – AdventVentures; http://www.adventventures.com/ – are also the cash behind Qype, who – if memory serves – were floating around at www.2gether08.com this summer.
Anyway, given he [...]

What have OfCom and backpackdave08 got in common? Everything – if you allow Mr Lilley to wave his Magic Lantern into the gathering gloom…

Having a vague knowledge of OfCom’s latest review of the future of Public Service Broadcasting, this was always going to make for interesting reading…
http://www.guardian.co.uk/media/2008/sep/25/itv.ofcom
Even if the numbers are slightly eye-watering, there was a very real sense that this was in the wind. Like everyone else, ITV can’t make the numbers add up. Their world – [...]

According to the American Journalism Review, the story of Brian P. Tierney and the purchase of the Philly Inquirer would make a Hollywood movie. A horror movie if you’re RBS…

Alan Mutter is another one of OWAB’s heroes; his ‘Reflections of a Newsosaur’ blog is up there with the best of them.
And as I read through his latest thoughts on the truly alarming state of the US newspaper industry, there was one little line that stood out. By quite some way. Particularly given the context.
http://newsosaur.blogspot.com/
Scroll [...]

‘Excuse me, but I don’t suppose you know whether the chief exec’s in today..?’

I’ve long fallen out of touch with the internal politics at Archant Towers; I do, however, have a vague memory of the lay-out of the building.
As in Archant Group HeadQuarters occupies the top floor of the building – the bit with the wall-to-wall carpets and the posh pot plants; advertising and editorial are on the [...]

Here we go, let’s open the doors to our very own VIP club and see just who stumbles in off those mean streets…

The idea of a ‘VIP’ club made its first appearance the other night; on the back of a comment left by James of Addiply ad and Towcester local news site fame… that and a few beers post an IPC gathering at the Tate.
http://outwithabang.rickwaghorn.co.uk/?p=138
Scroll down to the comments; you got it… VIP.
Very Independent Publishers.
It may very [...]

On local, on link and on the future of newspapers… three big and familiar nails that Mark Potts bangs firmly on the head. Superb.

I’ve always been a fan; and remain so.
He might have once-upon-a-time ‘run out of track…’ but, boy, does he know where the world is going. He remains firmly on the right track.
So, if I was being lazy, I would do nothing more than commend each and everyone of you to read the following three posts [...]

That first ad was my sister-in-law; she was asked… that second ad, however, was an act of someone else’s will. They placed that ad themselves. And that’s the stroke of genius. A DIY ad model in action…

Ha-ha…. there we go. There we go….
How long it has been there, I’ve no idea. I’ve been running around a little of late; me and Neil have had our heads down underneath the MyFootballWriter bonnet for a few days – tinkering with this and that. More on which later.
But anyway, whilst I’ve been away something [...]

Time and again we return to geography; that and the challenging times we all face

It was interesting to read on the back of Saturday’s post…
http://outwithabang.rickwaghorn.co.uk/?p=135
… a line in Stephen Brook’s piece today re the latest axe to be applied to Trinity’s stable of weekly titles; this time in North Wales and the North-West…
http://www.guardian.co.uk/media/2008/sep/09/trinitymirror.downturn
In particular, this bit…
“A source said the company would have to invest £30m in new presses in [...]

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