Johnston giving it large on the potential of a self-service advertising system riding to their rescue. Mmm… now there’s a thought…
Advertising, General, MFW | (0)
This was, of course, very interesting. And once again, big thumbs up for Mr Kirwan...
http://blogs.pressgazette.co.uk/mediamoney/2008/08/27/johnston-press-1h08-results-the-conference-call/
One line stood out; that and their latest ad returns...
"9.22: Danny Cammiade, chief operating officer, is winding himself up for a Big ‘Un. He starts out with a pleas for the “power of the regional press” based on research. (”One in three adults in our catchment areas read one of papers every week.”) In the background, I can hear analysts snoring.
"He quotes some positive research from Google suggesting that newspaper advertising “works”, is “trusted” and “generates a response”. Better tell that to Eric Schmidt.
"9.25: Now he’s ...