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April 2008

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• 04.28.08
  A first and proper introduction to addiply.com. A DIY classified ads dept for your hyper-local publisher and advertiser alike… Advertising, General, MFW, MLW | (4)

  Apologies for dropping off the radar; had some big and important farewells to do. Anyway, addiply.com. Given our numbers - and our clientele - this is probably not the best place to go fishing for advertising. As we like to be pretty open about these things, with an average daily readership of c60 people and the page impressions to match, it might be a while before we start to rack up our first 50p... But switching over to www.rickwaghorn.co.uk and slapping a big text ads box across the top was never designed to make money; it was always designed as a way for ...

  Tagged: addiply.com, hyper local, MyFootballWriter.com, MyLocalWriter.com, Post Office
  
• 04.25.08
  You made it… welcome to our new home. And welcome to addiply.com. Time to earn some cash… Advertising, General | (0)

  We will explain all about www.addiply.com very soon, but it's a Friday night and I've got a dinner date with Paul Merson. Me and 250 other Norfolk folk; alas, it's not the small table in the corner for me and Mers. Anyway, here we go - a JavaScript friendly zone. Now we can start to have some fun...

  Tagged: Paul Merson Addiply.com
  
• 04.24.08
  You either go one of two ways – global or hyper-local. And there’s nothing in-between. Just ask the people of Belper… General, Journalism, MLW | (2)

  There are many a theme that we seem to stumble across and these two pieces return to one of the more familiar - a digital landscape that, to my mind, will be defined by two compelling forces, local-stroke-hyper-local and national-stroke-global. Here's G-Cap Media shifting their radio tents every more into the latter camp... http://www.guardian.co.uk/media/2008/apr/24/gcapmedia.radio ... and from the same Guardian Media page, here's ITN getting in something of a lather about ITV's decision to pull their tanks back off the local news lawns... http://www.guardian.co.uk/media/2008/apr/23/itv.television GCap's decision will hit downtown Loddon; we're part of Radio Broadland, a little local GCap off-shoot; I actually did ...

  Tagged: Addiply, Belper, Deepings, GCap, global, hyper local, ITN, ITV, MyLocalWriter.com, Radio Broadland, Stamford, The Beltway, The Daily Mail, The Guardian, The Telegraph, Trinity Mirror, Washington Post
  
• 04.24.08
  And the good news is…. Ah, there is no good news… Just the same old news… General, Journalism | (0)

  http://blogs.guardian.co.uk/greenslade/2008/04/regional_groups_suffer_shares.html See below. Who knows, perhaps the nominal share value of all concerned hits such a low that some character wades in and hoovers up the lot... where is Guy Hands when you need him?

  Tagged: DMGT, Johnston Press, Newsquest, Trinity Mirror
  
• 04.23.08
  OK, to get this newsprint quart into this web pint pot, how many pint pots is it actually going to take? Misc | (0)

  There was many a line in this that caught my eye; most of which can be saved for another day. http://www.guardian.co.uk/media/2008/apr/23/bbc.pressandpublishing It was Myners' line right at the end, however, that maybe deserves some thought - the bit where he suggests that, when it comes to the regional press "there will be continuing pressure for consolidation of ownership to bring scale..." We have been down this road a little before; in wondering just how Trinity Mirror's excellent local community web-sites in Teesside - soon coming to a Coventry suburb near you - can be made to work in downtown Loddon. It clearly can ...

  Tagged: Archant, Birmingham Evening Mail, Clay Shirky, Loddon, Northcliffe, Norwich, Paul Myners, Trinity Mirror
  
• 04.22.08
  If I want that regular access to a near-private conversation I have to get beyond the gate-keeper. And not everybody can do that… General, Journalism, MFW | (5)

  It's funny how you start to view your own daily, professional life through the eyes of this blog. That, every now and again, a penny that's dropped in theory, drops in practice. It did so again this afternoon in the unlikely surroundings of Archbishop Sancroft High School in Harleston. Why any of us were there in a mo; first to retrace our steps - or rather re-enter the 'Who, exactly, is a journalist?' fray and why, to my mind, Mayhill Fowler isn't. Who is Ms Fowler? Her moment of blog fame arrived last week and was siezed upon by Jay Rosen, among ...

  Tagged: Archbishop Sancroft High School, Clay Shirky, Darren Huckerby, Diss Express, Harleston, Here Comes Everybody, Jay Rosen, Mayhill Fowler, Neil McIntosh, Radio Norfolk, Stephanie Moore
  
• 04.21.08
  So do politics and football really mix? Better ask Ed and Charles… General | (0)

  I know we said OutWithABang wasn't going to be about football. But, heh, my blog, my rules... http://www.guardian.co.uk/politics/2008/apr/21/labour.edballs Question: What do Charles Clarke and Ed Balls have in common? Answer: Both are passionate Norwich City fans. Correction: What is the only thing Charles Clarke and Ed Balls have in common...

  Tagged: Charles Clarke, Ed Balls, Norwich City
  
• 04.21.08
  And, finally, someone at Auntie wakes up to the real story of the day… From first with the audio to last with the words. General, Journalism, MFW | (3)

  See below, but here's their problem... first with the audio, last with the words... http://news.bbc.co.uk/sport1/hi/football/teams/n/norwich/7358178.stm For if the time-line is correct, Auntie had the interview for 36-hours before someone, somewhere spotted the story and wrote from what looks like a London, national perspective... Advantage lost.

  Tagged: BBC, Darren Huckerby, Radio Norfolk
  
• 04.21.08
  The challenge for us all is to get the drive-by to park up. Time needs to be on our side… Advertising, General, Journalism, MFW | (2)

  This I found interesting - if only for the fact that it touched on a conversation I had with one of the good gentlemen listed to your right. Well, on the home page right. Anyway.... Time. http://newsosaur.blogspot.com/2008/04/drive-by-surfers-peril-news-sites.html I mentioned time at JEECamp the other month as one of those straws that I cling to; the fact that our average visit time for the month of January on www.myfootballwriter.com/norwichcity was 436 seconds. And as they, on average, visited the site three-and-a-half times that same month, by hook or by crook we managed to grab their attention for, what, 25 minutes a month. About the same ...

  Tagged: Alan Mutter, Coronation Street, EastEnders, MyFootballWriter, time
  
• 04.20.08
  What one radio interview with my pal Hucks can teach us about the ways of this local digital world. General, Journalism, MFW, MLW | (1)

  Apologies first. For those of you with an interest in neither Norwich City Football Club nor Championship football, what follows may appear all-too parochial to be of any relevance to a new media blog. All I can do is beg that you stay with it for there are far wider points to be made - lessons with a direct relevance to us all as we try to re-organise and re-align ourselves on this new, digital landscape; how we try to go out and build our piece halls; how we weave our 1,000-word 'pieces' off our kitchen lap-tops and try to sell ...

  Tagged: BBCLocal, Darren Huckerby, ITVLocal, Northcliffe, Norwich City FC, Radio Broadland, Radio Norfolk, Radio Norwich, Trinity Mirror
  

• « Previous Entries

recent posts

• If we are, indeed, to let 1,000 Personalised Newspapers bloom perhaps there are better ways of monetising My #Loddon Daily
• This weekend, all eyes are on BBC vs Sky; round two. Maybe more eyes should be on STVLocal. That’s interesting…
• The Children will indeed inherit this digital Earth of ours; ‘TV’ will be a play thing in the palm of their hand…
• If Starbucks are building localised doorways and channels through their coffee shops, can’t we do the same into rural communities?
• OK, as austerity bites ever deeper into our daily lives lets go round this block again: planning application or lollipop lady?
• The genius that is Google is not in doubt; not up for debate or question. But ‘It’s complicated…’ as FaceBook would say.
• Give people the tools and they will build… if Cameron’s ‘Big Society’ is to be made flesh, we have to look to the heavens. To the wifi clouds above our head.